Netflix to expand into video games in earnest in the next year, report says

Netflix has flirted with video games and interactivity before, but now it sees Fortnite and other gaming obsessions as one of its biggest competitors for your finite attention.

Netflix will expand into video games in the next year, widening from its bedrock business of TV and movies as the world’s biggest subscription video service, according to a report by Bloomberg. This would move Netflix into a major entertainment segment — gaming — that it sees as some of its stiffest competition for your attention.

Netflix confirmed Wednesday that it’s hired a former Oculus, Electronic Arts and Zynga executive, Mike Verdu, as vice president of games development. It declined to comment beyond his hiring.

Netflix hinted recently that it would be interested in stepping up its pursuit of gaming. The company has flirted with games before through its interactive, choose-your-own-adventure-style programming like Bandersnatch and through some licensing and merchandising partnerships. But in April, Netflix’s chief operating and product officer signaled that Netflix’s interest in gaming may be advancing.

“We’re trying to figure out what are all these different ways … we can deepen that fandom, and certainly games are a really interesting component of that,” Greg Peters said at the time. “There’s no doubt that games are going to be an important form of entertainment and an important modality to deepen that fan experience.”

As Netflix has grown to more than 207 million subscribers worldwide, it has long pointed out that its competition extends beyond the traditional TV and movie companies that go head-to-head with Netflix more directly. It’s repeatedly called out gaming phenoms like Fortnite, as well as user-generated-content powerhouse YouTube, as some of its toughest competition for the massive collection of entertainment hours they hoover up worldwide.   ReadMore

Source : cnet

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